UMM’s goal is to make media choices agnostic of its source and facilitate better resource allocation. UMM places all media under a similar “language” and measurement system. This enables UMM to i) better understand  and compare the impacts generated by each media, ii) assign a “quality” measure to those impacts and iii) understand their CPT. With this information, we are able to make more articulated media choices moving resources to media delivering higher number of impacts, better quality and lower cost per thousand.

The heart of the problem that we are solving for with UMM is the lack of a single, unified and standardized measurement system enabling us to compare ALL consumer touchpoints. UMM addresses this by creating our own measurement system to give visibility, value and comparability to all consumer touchpoints we invest in as an enterprise.

UMM ingests vast amounts of data on Paid, Earned, Owned and Shared consumer touchpoints. We use a variety of data sources to measure the impacts of each consumer touchpoint. UMM then uses its proprietary process to place a value on each media touchpoint thereby enabling the measurement of impacts in terms of value. Currently we have 70+ consumer touchpoints evaluated in our tool with more being added on a regular basis.

UMM compares ALL consumer touchpoints for a brand and their ability to impact/influence consumers. By putting a relative value on each touchpoint, UMM helps clients better prioritize where to build/invest in experiences. UMM identifies underutilized touchpoints which offer better value for investment and puts clients in the driving seat on how and where to allocate their marketing resources.

We believe that one day, UMM will become the industry standard for allocating marketing spend. All companies can benefit from the power of UMM but the companies which will benefit most are those who are investing significant resources across a broad range of Paid, Earned, Owned and Shared consumer touchpoints.  UMM will generate significant efficiencies through more effective resource allocation across brands and countries.